Chie Mihara launched her shoe line in Elda, Spain, in January 2002 in order to offer women something different, footwear designed by woman for women, with a priority placed on design and comfort. "We're mothers, working women, active women!" she said, "and we should have shoes that match our needs. We want to look feminine, beautiful, attractive but without giving up comfort". Drawing on vintage influences ranging from 1930s femininity to 1980s humour, she began taking details from the past and reworking them to reflect contemporary esthetics and modern fashion. Her distinctive footwear quickly gained a following devoted to Chie's unique approach to comfort and style.
Chie Mihara has now over 1000 clients worldwide, including luxury department stores such as Bergdorf Goodman and Neiman Marcus in the U.S.A, Selfridges in England, Isetan in Japan, and Le Bon Marché in Paris.